College Quarterly
Fall 2003 - Volume 6 Number 1
Reviews The Growth Warriors: Creating Sustainable Global Advantage for America's Technology Industries
Ron Mascitelli
Northridge CA: Technology Perspectives, 1999

Reviewed by Gregory G. Gaydos

Whether the emerging Pax Americana is interpreted as greedy U.S. imperialism or as a noble attempt to bring prosperity and democracy to less fortunate nations, American culture increasingly permeates the world and Americans must anticipate a cultural reaction beyond the French trashing a McDonalds. Ron Mascitelli's The Growth Warriors is an excellent example of sound and supportive advice to keep American firms ahead of the productivity curve, so to speak, but without examining their place and their implication for American dominance.

It is a masterpiece of Littlethink. An insightful look at the competitive environment that US high tech companies confront, it provides an excellent counsel for their success. Unfortunately, most texts that merely guide the way to US corporate profits and increased domestic GDP lack Bigthink. They fail to examine the ecological degradation caused by such development and international blowback from U.S. economic dominance.

Mascitelli addresses the first with comments on the environment that caution us not to confuse GDP with quality of life. He does not, however, anticipate international blowback resulting from the inability of the least developed countries to procure, imitate and absorb advanced technologies, thus excluding them from economic development and simultaneously feeding their resentment of the wealthy (and allegedly decadent) West.

Mascitelli gets an A+ for illuminating our way to market share in an environmentally sensitive way; however, like any text composed before 9/11, it seems dated. As Von Hayek said about the cataclysm of 1914, "We did not realize how fragile our civilization was." Now we must ask if America is up to the requirements its global role or will it withdraw, as some fear, before the onslaught of international criticism?


Gregory G. Gaydos, Department of Political Science, Hawaii Pacific University, Honolulu HI, USA.

Reviews

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